————ProNut is a homemade protein cookie brand made with protein powder and peanut butter, offering a healthier take on an everyday treat. Lõva developed the brand identity, packaging, launch campaign, photography, and branded content to create a cohesive experience that introduced ProNut with a warm, memorable personality.
Client
Pronut
Services
Branding, Content Creation, Advertising Campaign
Industry
Food & Beverage
Year
2022
Location
Tehran, Iran
(01)
Objectives
The objective was to successfully introduce ProNut as more than a healthy snack. The brand needed a distinctive identity that balanced nutrition with comfort while creating a consistent visual presence across packaging, advertising, and digital platforms.
(02)
Lõva's Approach
We developed the creative direction around the concept of "Home Harmony," celebrating the warmth, comfort, and familiarity of homemade treats. Every visual element—from the brand identity to the campaign photography—was designed to evoke feelings of wellbeing, nostalgia, and everyday enjoyment, creating an authentic connection with the audience.
(03)
Brand Idenitity
We created a visual identity that reflects ProNut's balance of health and indulgence, giving the brand a warm, approachable, and recognizable personality.
(04)
Packaging Design
We designed packaging that communicates the product's homemade character while standing out on the shelf with a clean, inviting, and consistent visual language.
(05)
Photography & Content Creation
We produced campaign and product photography supported by branded content for social media and marketing materials, capturing the warmth and comfort behind the Home Harmony concept.
(06)
Advertising Campaign
We developed the launch campaign around the "Home Harmony" theme, creating visuals and creative assets that introduced the brand with a clear story and a memorable emotional connection.
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