Avitazen
A complete brand identity designed to reflect Avitazen's vision of balanced health and wellness.
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————Avitazen is a health and wellness brand offering premium sports supplements and acting as a trusted source of health information for consumers. Lõva was commissioned to lead a complete rebrand, creating a visual identity that reflected Avitazen's philosophy of balance, wellbeing, and long-term trust.
Client
Avitazen
Services
Branding, Brand Strategy
Industry
Health & Wellness
Year
2024
Location
Dubai, UAE
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Objectives
The existing identity needed to better communicate Avitazen's values and position within the wellness market. The objective was to create a brand that felt credible, modern, and versatile, while expressing the idea of complete wellbeing. Every element needed to work together to build recognition, strengthen trust, and provide a consistent experience across both physical and digital touchpoints.
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Lõva's Approach
Our process began with a discovery phase focused on understanding Avitazen's vision, philosophy, and long-term direction.
Every design decision was made to communicate confidence, clarity, and consistency while remaining accessible to a broad audience. The result is a brand that feels established, trustworthy, and ready to grow with the business.
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Brand Strategy
Through collaborative discovery sessions, we identified the values, positioning, and personality that would define the new Avitazen brand. This strategic foundation guided every creative decision throughout the project and ensured the identity remained aligned with the company's long-term vision.
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Visual Identity Design
The logo was developed as a meaningful representation of Avitazen's philosophy. It communicates ideas of balance, growth, and completeness through a clean and timeless design.
The identity was designed to represent Avitazen's commitment to wellness while remaining adaptable across a wide range of applications.
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Brand Identity System
Beyond the core identity, we developed a flexible visual system that allows the brand to communicate consistently across packaging, marketing materials, digital platforms, and future campaigns. The system was designed to remain recognizable while adapting naturally to different formats and audiences.
Next Project
Realpilates
A complete website redesign focused on improving usability, performance, and day-to-day management.