————Evolve is built for growing businesses that need to refresh their brand to stay relevant, competitive, and connected with their audience.
Over time, businesses outgrow their original identity, messaging, and digital presence. What once worked may no longer reflect who they are or where they’re headed. Evolve helps small to medium businesses modernize their brand systems, update customer experiences, and reposition for growth. From rethinking your identity and voice to refreshing your website and campaign materials, this solution aligns your brand with today’s expectations while preparing it for the next stage of success.
Designed for:
Company size
SME (20–200 employees)
Company stage
Established SMEs
Company type
B2B, B2C, or D2C
Have an outdated logo, identity, or website that no longer represents your business.
Are repositioning to reach new audiences or markets.
Need a stronger brand experience to compete with larger players.
Want consistency across physical and digital touchpoints.
Are preparing for expansion, partnerships, or external investment.
The Process
Why Choose This Solution:
Moving from local presence to regional/national competition.
Shifting from small team/startup into a growing organization.
Outgrowing a DIY or entry-level brand identity.
Preparing to expand services, products, or customer base.
Facing customer perception issues because of outdated branding.
Phase No. 1
Strategy
Product & Experience Strategy
Brand perception audit, UX audit, competitor review.
Marketing Strategy & Execution
Positioning review, value proposition refinement.
Phase No. 2
Brand & Identity
Branding & Activation
Logo refinement or redesign, updated visual system, new guidelines.
Naming, Voice & Messaging
Updated tone of voice and message frameworks.
Touchpoint & Packaging Design
Packaging or sales materials reimagined to fit the refreshed identity.
Phase No. 3
Digital Presence
Web & E-Commerce Design
Updated website or e-commerce platform with new identity.
Experience Optimization
Usability, accessibility, SEO, and CX improvements.
Phase No. 4
Launch
Creative Production & Consulting
New photo/video assets reflecting the refreshed brand.
Creative Advertising
Launching a rebrand campaign internally and externally.
Content & Social Marketing
Updated brand-led content calendars and community direction.
Final Delivarables
A refreshed, modern identity aligned with current market needs.
Consistent brand messaging across channels.
A redesigned website/digital presence that matches the new direction.
Updated customer-facing materials (packaging, sales decks, marketing).
Creative assets and campaign rollout that communicate the refreshed identity effectively.
Refresh
with purpose.
When your business outgrows its current identity, Evolve provides the refresh and refinement needed to stay relevant, sharp, and competitive.